Naming

Naming

With nam­ing, the de­vel­op­ment of those com­pon­ents of the brand that will af­fect its audi­ence be­gins. A cor­rectly chosen name al­lows you to quickly re­mem­ber a spe­cif­ic product, helps to stand out in a com­pet­it­ive en­vir­on­ment, con­veys to the con­sumer the es­sence of the brand, causes a pos­it­ive emo­tion­al re­sponse in his mind.

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