The logo plays a ma­jor role in the per­cep­tion of the audi­ence and build­ing ra­tion­al and emo­tion­al con­nec­tions with a par­tic­u­lar product. We will de­vel­op an ori­gin­al design concept for a logo and a brand name with an in­di­vidu­al­ized font, we will form a cor­por­ate block in sev­er­al lay­out op­tions for vari­ous situ­ations of use.